Learn more about the latest healthcare marketing news and trends. Get Exclusive Insights Now

Skip to main content

Social Media for Healthcare & Financial Clients

25 Feb 2010

Social Media for Healthcare & Financial Clients

Jumping on Twitter or setting up a Facebook page is not so easy for highly regulated industries like healthcare and financial services. To avoid running afoul of federal disclosure guidelines, such companies need to plan their social media strategies carefully. Among key considerations:

  • Learn and understand the laws of your industry’s regulatory agencies, and learn them well. Make sure you’re aware of updated guidelines. Develop an environment of compliance.
  • Follow best practices and institute written social media policies. Make sure employees involved in social media are aware of copyright and trademark infringements, confidentiality issues, and guidelines for discussions about competitors, to name a few examples.
  • Educate your staff. Train them constantly on social media regulation. Use real world case studies to show how to handle what to do on Twitter, forums and message boards, and blogs.

Find more detail in this detailed how-to from The Firm Voice of the Council of Public Relations Firms.

– Gretchen Schmidt

Related Posts

Social Media Credibility

Using Social Media to Build Your Facility’s Credibility

Social media can be an incredibly powerful marketing tool because your messages can potentially reach...

2015-07-31 Maximize Your Facility’s Marketing Efforts With Pinterest

Maximize Your Facility’s Marketing Efforts With Pinterest

Pinterest is a growing social network. With over 72 million users – 47 million in...

Understanding the Healthcare Consumer

Understanding the Healthcare Consumer

Today’s healthcare consumer is a complicated audience. Gone are the days when we, as marketers,...

Leave a reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>