The business of how content is compiled, consumed, shared and monetized continues to evolve at a rapid pace. And unless you’re adapting to the changes, your message might as well be invisible.
Mobile technology is getting a boost from the United States Postal Service this summer. Qualifying mailings will get a temporary price reduction if they integrate their mailing by using a mobile barcode inside or on the mail piece, according to the Mobile Commerce and Personalization Promotion. mobile bar code
Mobile photo sharing is one of the fastest-growing social media trends of the last few years. Big brands are jumping on the bandwagon and using the trend to their advantage.
Helene Campbell, a young woman in Canada, suffers from idiopathic pulmonary fibrosis and needed a lung transplant. So she sent Justin Bieber a single tweet that read, “Hey @justinbieber! I BELIEB you should use that Canadian voice of yours and save lives like mine #beanorgandonor beadonor.ca #giveblood.”