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Mobile photo sharing is one of the fastest-growing social media trends of the last few years. Big brands are jumping on the bandwagon and using the trend to their advantage.One powerful new way to do it is through Instagram, a free photo-sharing application for iPhone and very soon for Android devices. It allows users to take a photo with their phone, apply a digital filter, then share it on a variety of social networking services, including Instagram’s own. Instagram confines photos to a square shape, paying homage to both the Kodak Instamatic and Polaroid cameras. This feature contrasts with the 4:3 aspect ratio more typically used by mobile device cameras. In less than two years, Instagram has accumulated 27 million users who have uploaded more than 400 million photos. With those numbers, it’s become a great way for people to experience brands in a different way, eliciting emotions that may not have been experienced through text alone.How can your hospital leverage Instagram in your inbound marketing strategy? Your hospital can highlight various aspects of your facility, including operating rooms and high-tech equipment that you offer. You can also highlight various doctors and connect with potential patients in different ways. Instagram also makes it more interesting for fans and followers to take part and share fresh content.Something that’s visual has a much higher opportunity to go viral than just text alone. Of course, these photos need to be meaningful. If you don’t get excited about the picture you just took, neither will your fans. Take the time to think about what pictures your fans want to see from your brand and how to present them in an interesting way.For more information on Instagram and how to best utilize it for your hospital or healthcare facility, call Wax Custom Communications at 305-350-5700 or visit https://www.waxcom.com.