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Taking YouTube to the Next Level with Live Streaming

16 Jul 2012

Taking YouTube to the Next Level with Live Streaming

Did you know YouTube is reporting three billion hours of video being streamed each day to its website? That’s a lot of video sharing! youtube-live-streaming

Now YouTube is taking video to the next level by providing live YouTube streaming. This type of streaming can be set up not just from a computer platform, but from a modern smartphone.

Free live streaming is not new to the Internet. But it has become much easier with YouTube’s involvement. It has the potential to reach a much wider audience. And live streaming can become an effective part of a business marketing plan – including that of a hospital.

Here are three live streaming opportunities for a hospital:

  • Live tweeting has become very popular during an operation. But we haven’t seen much in the way of live video being streamed. Here is your opportunity! It maybe scary and gory to watch but could really get a following as people really enjoy video of interesting stuff. If marketed properly using traditional and online media, this can be a very successful way to get your hospital noticed because of the novelty of the idea.
  • Live stream a commercial of your hospital. With iPhones and other smart phones you can take great video right from your mobile device. Or use a computer’s webcam.  People may trust your hospital more if you self-promote your hospital without editing. People love reality TV. Why not create an unscripted self-promoted commercial for your facility?
  • Live stream a day in the life of one of your physicians. Give viewers an idea of how their day operates and how they interact with patients.

For assistance in setting up a live streaming event for your hospital and help in adding it to your marketing plan, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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