Learn more about the latest healthcare marketing news and trends. Get Exclusive Insights Now

Skip to main content

Are You a Social Doctor?

24 Mar 2013

Are You a Social Doctor?

While social media may be the preferred form of communications when it comes to celebrities, politicians and athletes, it hasn’t been well embraced by the medical community – specifically doctors. Some have no idea how to tweet, and they’re afraid to see what they find if they Google themselves.

doctors-social-mediaMany members of the medical community have used social networks such as Facebook and Twitter for personal use and to engage with friends and colleagues. But according to a study by Quantiamd, few have used the networks to communicate with patients. The top reason for this: they aren’t sure how to be a doctor online.

But as social media has grown in recent years, some doctors have realized that patients do go online for information about what ails them and to get insight about doctors.

Online, everyone – qualified or not – is giving advice about everything. People who took their last science course in high school are on equal footing with medical experts who have devoted their entire career on studying and researching a specific medical specialty.

Doctors may have lost their authority and voice by ignoring rather than embracing the social web. Luckily, the Internet moves very fast and that authority can come back very quickly if they simply engage and use this new media to their advantage.

Your patients or potential patients aren’t going to be leaving the web anytime soon. For help creating and monitoring a social presence for your practice or hospital, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.


Related Posts

Summer Marketing

Summer: The Best Season for Marketing

When you think of summer, your mind probably drifts to summer vacations and other forms...

Campaign Effectiveness for Healthcare Marketing

Tracking Campaign Effectiveness: The “Don Draper Days” Are Over

As binge-worthy as it was to watch, Mad Men also had its share of cringe-worthy...

Instagram Influencer

Becoming an Instagram Influencer: 3 Things You Need to Know

Instagram is becoming one of the biggest social networks out there. From its photo opportunities...

Leave a reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>