When a person is looking for a healthcare facility for themselves or their loved ones they are most likely going to do their homework. The first place they are going to look is online.
Your facility’s website, niche social media sites and other online health forums should be providing valuable information and data that can help prospective patients make a decision if your facility is right for them.
Along with having a user-friendly, resource-rich website and active social media channels, you should consider incorporating infographics to share your data and expertise. An infographic is a visual representation of data, information or knowledge. It means taking the data and making it visually digestible by converting it into graphs, charts, maps and visual stories. Without having to read large amounts of text, the viewer is able to process the information and explore a particular topic in a highly engaging way. If created effectively, infographics can drive traffic, build links and raise brand awareness.
If you’re a healthcare facility specializing in cancer treatment you may want to consider creating an infographic with stats on the advancements your facility has made and the number of patients that have had positive outcomes because of the research and treatment you are performing.
Infographics are very effective. With many of us having short attention spans, an attractive image can help absorb information faster and easier. A good infographic can spread quickly on the internet, giving bloggers and writers something to talk about, and you backlinks and exposure, which in turn translates to new patients.
To learn more about infographics or to move forward in creating high-quality infographics for your healthcare facility, contact Wax Custom Communications at 305.350.5700.
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