- The Neat Tweet: Providing a simple solution to a popular problem gives readers a sense of completeness and is the fast track to getting retweeted. For example, the hot healthcare topic today is clearly Ebola. People are fixated, yet few know anything substantial about it. Creating a cluster of tweets that explains how the disease is transmitted or identifies top symptoms will surely amplify your fan base by making you a solid information source in a time of confusion and misinformation.
- The Concrete Tweet: People are always intrigued by facts and numbers. Tweet something statistical that will engage your followers and spur them to leave Twitter to read more on your blog or website. As a prime instance: the Facebook organ transplant. Yes, the social media site now allows people to enroll as organ donors via a partnership with Donate Life America — why not make yourself the source of this knowledge for your followers so they can in turn share it with their followers, expanding your reach that much further?
- The Sweet Tweet: Modern life is bursting with stressors. Use a hashtagged day like #MotivationMonday or #WordsOfWisdomWednesday to circulate inspirational content and create the expectation of more to come. People like to be reassured and comforted: it fills a psychological void. Satisfy this need, and your wisdom will be remembered — and passed along.
Share this Post