Speed Matters for a Healthcare Website

Micheal Sherman, Digital Marketing Specialist Web Design

When someone is looking for health-related information, chances are that the person is either sick, trying to care for a loved one or is stressed over another health situation. That person’s mind is going in a hundred different directions, and they want answers quickly.
That alone should tell you that your website needs to not only be well organized and understandable, but also fast. Time is against you with this type of audience. If they don’t get the answers they’re looking for quickly, they’ll move on to the next option – which could be your direct competition.

Site speed is also very important to Google and its search rankings; page speed is huge for SEO. If you have a mobile-friendly, responsive website design that loads fast, you’ll rank higher. If you load slowly, you will show up lower on search results.

Luckily, there are many ways to make your website load faster. One way is to cache the parts of your site that don’t change frequently.

Another is adjusting the size of your images. Many times, a website uses high-resolution, un-optimized images that aren’t necessary for a website. This could slow your site down significantly.

Lastly, having multiple plug-ins performing the same task could create conflicts and cause your site to become significantly slower. Take a look at the ones you use and try to remove any redundant ones.

Google has provided a tool to get your website’s speed insights. Not only will it analyze your facility’s website, but it will also generate specific suggestions on how you can make the site faster.

While mobile-friendly, responsive websites are all the rage in today’s digital world, factors like site speed should not be overlooked. For additional tips and more information on this very important topic, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

Share this Post