Managed Healthcare Excecutive

Wax Custom Communications Featured in Managed Healthcare Executive on the Modern Medicine Network

Amanda Herriman, Marketing Coordinator Wax in the Spotlight

Wax Custom Communications Featured in Managed Healthcare Executive on the ModernMedicine Network

Marketing to millennials—defined as tech savvy, mobile-first, mostly 20-somethings seeking real-time access to information—is a daunting task for healthcare organizations: payers and providers alike. Many millennials insist they’re too young and healthy to need health insurance.  And, when they do seek medical attention, they come armed with information, sometimes inaccurate, gleaned from the Internet. READ MORE

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