Healthcare and Advertising Industry’s Headlines

Nadine Baarstad, Director of Client Development Hot Topics

Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now.


HEALTHCARE INDUSTRY HEADLINES

 UCHealth offers patients enterprise-wide access to physician notes (Informationmanagement.com) The University of Colorado Health, in its efforts to becoming a transparent healthcare organization, has given patients online access to its physicians’ clinical notes.

Trump’s ACA executive order heightens insurance market jitters (Modern Healthcare) President Trump’s executive order could unravel the individual insurance market and lead to 20 million Americans losing coverage next year.  That’s because individual states will now be able to decide if they will require consumers have health insurance, causing a major disruption in the insurance marketplace.


ADVERTISING INDUSTRY HEADLINES

Why media agencies have to shed tradition as fast as possible (Adweek) “Media deals in the future are going to be informed by both the price of the audience and the value of the data generated from the buy. Marketing choices are being made from data management platforms, not focus groups, and keeping ahead of technology is what will differentiate success and failure.”

13 books all communicators should read (Ragan’s Healthcare) Check out these books for fresh ideas about how to become a more successful communicator at work and in your personal life.

Lauded hospital commercials spotlight unique patient experiences (Ragan’s Healthcare) Visual storytelling is a compelling way to communicate a serious subject.


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