Wellness Marketing

Wellness Marketing: Staying on Top of Current Trends

Monica Rosas, Editorial Director Healthcare Marketing

The public interest is growing in taking control of their health and wellness, and we expect the upward trend to spike as technological and scientific advances continue to develop.

Research shows health and wellness marketing is just scratching the surface, and there’s a whole trillion-dollar industry iceberg hidden beneath the surface that we aren’t yet seeing. It’s vital for companies that market wellness products and services to stay on top of current trends to avoid getting a reputation of being behind the times.

The Importance of Being Earnest Up-to-Date

It doesn’t take long for a marketing strategy to become out of date. With the constant changes in technology, digital marketing undergoes a renaissance of some aspects at least every quarter, and if you’re not at the forefront of the changes, you’re left behind. From the use of big data to predict potential customers’ behavioral patterns to the optimization of advertising with artificial intelligence, it’s important to understand how the marketing trends are changing and how those shifts affect your specific industry, product or service.

How to Stay on Top of Marketing Trends

Setting up some Google alerts for similar products and services to yours helps keep you in the loop on what your competitors are doing. Subscribe to email newsletters from marketing sites as well as industry sites, and follow marketing blogs like:

  • Waxcom Impressions for healthcare marketing
  • The Moz Blog for updates on SEO and changes to algorithm activity
  • Mumbrella if you want to know what’s happening down under Australia
  • Seth Godin, who has his finger firmly on the pulse of what’s happening online.
  • Gary Vaynerchuck, who doesn’t post that often but when he does it’s worth waiting for.

It’s also important to track social media and attend conferences and trade shows, so you know what’s going on in the wellness marketing world. This enables you to build your brand through your marketing, increasing the trust in your product or service, and enhancing the ROI value.

Changing Trends

It’s not only trends in marketing that impact your efforts, but trends in the wellness industry, too, which are often accompanied by novel and creative presentation ideas. Back in 2015, the focus was on supplement startups, and the role of telomeres in aging.

In 2016, guacamole was everywhere, health tourism took off as an industry, and homes became retreats filled with greenery. Last year, women’s circles and spaces took off, along with personalized nutrition, medicinal mushrooms and ketosis.

In 2018, the buzz is all about cannabis—growing it, marketing it, using it and navigating the complex waters of legal cannabis use.

Keep track of the trends in the wellness industry to understand how they affect the public as a whole, and to align this with your target market segmentation efforts to make sure you’re providing the right information at the right time.

For more information about wellness marketing, call Wax Custom Communications at 305-350-5700 or visit waxcom.com.

 

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