Time is money, and this is especially true for page speed. If prospects and customers have to wait too long for your company’s page to load, they’ll go elsewhere; having the internet at our fingertips has spoiled us.
Another reason that page speed matters: It can affect your page rank. Slower sites get pushed down in the search engine results pages, and faster ones get priority. Don’t be left in the dust – try these tips to speed up your site.
Optimize Your Images: Large, hi-resolution images can slow down your website significantly. You don’t need a 50-megabyte file to make your images look good. A 72dpi (dots per inch) file is good enough for web viewing; anything larger will realistically only make a difference if you plan on printing something. If your site is already image-heavy, look at the resolutions and sizes to see if you can be doing a better job.
Limit Your Redirects: Redirects can be helpful tools for website visitors, but they can do number on your page speed; the more redirects on your site, the greater the latency. Don’t redirect to urls that already redirect, and make sure that a redirect goes straight to the target page instead of another intermediary. The fewer the steps, the less likely a redirect will harm your site.
Use a Content Delivery Network: Give your site a break by hosting your images and videos elsewhere. Through a CDN, you can minimize the number of requests that your website makes. In addition, it frees up space on your site that you can use for other content. Another benefit: more security against denial of service attacks. There’s really no reason NOT to use a CDN.
Need help speeding up your website? Contact the experts at Wax Custom Communications by visiting waxcom.com or calling 305-350-5700.
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