White Paper: Older Americans and the Internet

Craig Fairfield, Managing Director News, White papers


Over half of American seniors now use the Internet, compared to just 13 percent back in 2000., according to the Pew Research Center. As Internet-capable devices continue to become cheaper and more accessible, that number is sure to rise.

Overlooking the senior population in your healthcare marketing efforts means overlooking one of the largest age groups with the most disposable income. In this white paper, you’ll learn about seniors’ online use, their buying habits and other important factors that can help your organization improve engagement and conversions.

Did you know:

  • Over 70% of older Americans have looked for healthcare information online?
  • More than 50% of seniors researched or purchased Medicare supplement insurance through the Internet?
  • Roughly 40% of those seniors watched a video before making that buying decision?

Download the White Paper

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