Healthcare is a tricky subject to write about. Whether you’re writing a blog, a landing page, an ad or some other piece of content, it’s important to keep your audience …
3 Tips for an Effective Content Audit
If your healthcare organization has been around for a while, it’s likely that you’ve accumulated a wealth of content during that time. Is it worth having all that content around? …
Make Your Content More Shareable
Social media is everywhere, and you should be, too. Leveraging the power of social media can help your content – and your organization – go viral. But is your content …
The ‘Media’ Page: A Crucial Part of Any Website
Has your healthcare organization done something lately that deserves recognition? Maybe your hospital has performed the first surgery in the state for a certain condition or ailment. Maybe your practice’s …
Make Your Copy Shine: The Power of Words
Although a lot of online content is now shifting to video, there’s still room for the written word. But not all copy is created equal: What resonates on the Internet …
3 Tips for Better Online Content
The Internet is a double-edged sword. On one end, you have a great opportunity to get your brand in front of the masses. On the other end, everyone else has …
5 Simple Tricks for More Effective Content
Tailor content length accordingly. In the battle of short-form vs. long-form content, there’s room for both: The argument for each boils down to purpose and user intent. If you’re trying …
4 Tips for Improving Your Content’s Readability
Contrary to popular belief, people still read online content. Although there’s been an undeniable shift to video content, the written word still plays a crucial part in a marketer’s search …
Why You Need a Content Calendar
Whether you’re a big organization or a small company, a content calendar is an essential part of your marketing strategy. Without a content calendar, it’s easy to lose track of …
Content Distribution: The Importance of Timing
When you read about how to make your content shine, most articles focus on improving the content itself. “Is your content compelling?” “Is it easy to digest?” “Is it visually …