If your healthcare organization has a blog, chances are good that you use WordPress as a content management system. After all, it is the most popular CMS in the world. The internet …
Spruce Up Your “Meet the Team” Page
Your healthcare organization’s website isn’t just a place to showcase the company portfolio – it’s also a prime opportunity to showcase your talent. By shining the spotlight on your workers, …
3 Ways to Write for Your Audience
Healthcare is a tricky subject to write about. Whether you’re writing a blog, a landing page, an ad or some other piece of content, it’s important to keep your audience …
3 Tips for an Effective Content Audit
If your healthcare organization has been around for a while, it’s likely that you’ve accumulated a wealth of content during that time. Is it worth having all that content around? …
Make Your Content More Shareable
Social media is everywhere, and you should be, too. Leveraging the power of social media can help your content – and your organization – go viral. But is your content …
The ‘Media’ Page: A Crucial Part of Any Website
Has your healthcare organization done something lately that deserves recognition? Maybe your hospital has performed the first surgery in the state for a certain condition or ailment. Maybe your practice’s …
Make Your Copy Shine: The Power of Words
Although a lot of online content is now shifting to video, there’s still room for the written word. But not all copy is created equal: What resonates on the Internet …
3 Tips for Better Online Content
The Internet is a double-edged sword. On one end, you have a great opportunity to get your brand in front of the masses. On the other end, everyone else has …
5 Simple Tricks for More Effective Content
Tailor content length accordingly. In the battle of short-form vs. long-form content, there’s room for both: The argument for each boils down to purpose and user intent. If you’re trying …
4 Tips for Improving Your Content’s Readability
Contrary to popular belief, people still read online content. Although there’s been an undeniable shift to video content, the written word still plays a crucial part in a marketer’s search …