Search engine optimization continues to play a crucial role in getting your content in front of more eyeballs. Staying on top of new SEO trends and best practices, however, can …
The Concept of Pillar Pages and The Impact on Your Traffic
We constantly put our collective ears to the ground to stay up-to-date with healthcare marketing trends. The concept of pillar pages is worth exploring. It’s not really new, but the way …
4 Ways to Better Distribute Your Content
Does your healthcare organization have something to say? If so, how are you getting your message across? If you’re strictly relying on social media posts and blogs, you’re probably not …
Optimize Your Images for SEO: 4 Ways
A picture is worth a thousand words – and then some. If you’ve just been uploading images to your website as an afterthought, you’re missing out on valuable SEO opportunities. …
Gutenberg: A Look at WordPress’s New Content Editor
If your healthcare organization has a blog, chances are good that you use WordPress as a content management system. After all, it is the most popular CMS in the world. The internet …
Spruce Up Your “Meet the Team” Page
Your healthcare organization’s website isn’t just a place to showcase the company portfolio – it’s also a prime opportunity to showcase your talent. By shining the spotlight on your workers, …
3 Ways to Write for Your Audience
Healthcare is a tricky subject to write about. Whether you’re writing a blog, a landing page, an ad or some other piece of content, it’s important to keep your audience …
3 Tips for an Effective Content Audit
If your healthcare organization has been around for a while, it’s likely that you’ve accumulated a wealth of content during that time. Is it worth having all that content around? …
Make Your Content More Shareable
Social media is everywhere, and you should be, too. Leveraging the power of social media can help your content – and your organization – go viral. But is your content …
The ‘Media’ Page: A Crucial Part of Any Website
Has your healthcare organization done something lately that deserves recognition? Maybe your hospital has performed the first surgery in the state for a certain condition or ailment. Maybe your practice’s …