The nature of the healthcare industry is changing, which means the way we market services also needs to change. At one time, patients got sick, went to the doctor, obtained …

Ever since we began using big data to inform our marketing, business has been climbing on the bandwagon to pluck the fruits of this bounty. In healthcare, however, misconceptions still …

With a membership of more than half a billion people, LinkedIn might be a few paces behind some of the other social networks, but it’s the only one that caters …

The times they are a-changing, and in the world of healthcare consumerism, it’s vital for companies to keep up with trends if they want to maintain an up-to-date strategy. Here …

Coherent: adjective co·her·ent \ ko-‘hir-?nt , -‘her- \ a : logically or aesthetically ordered or integrated : consistent b : having clarity or intelligibility : understandable Few things are as …

The primary function of marketing is to build strong, meaningful connections with customers. To do this, it’s necessary to focus on the needs and wants of the audience and to …

You can lead a horse to water, but you can’t make it drink. Similarly, you can send information to people, but it’s impossible to ensure they consume it. Managing engagement …

For much of the 20th century, someone else paid the medical bills. Employee benefits, healthcare insurance and government agencies gave the Boomers a lifestyle in which medical costs were removed …

Few things in life are as personal as healthcare. Products and procedures are developed with a one-size-fits-all approach, but most are intended to be customizable for patients’ individual needs. Of …