The public interest is growing in taking control of their health and wellness, and we expect the upward trend to spike as technological and scientific advances continue to develop. Research …
How Artificial Intelligence is Changing the Landscape of Healthcare Marketing
Artificial intelligence (AI) is everywhere—yes, literally—and much of the time we don’t even realize it. That includes the way it’s making major inroads into the marketing landscape. The healthcare industry …
Are You Due for a Rebrand? How to Tell and What Steps to Take
Achieving recognition and trust in your healthcare organization depends on building a strong brand personality and getting it out there. Way out there! Few industries exist where trust plays such …
What Is Programmatic Advertising?
Until recently, all healthcare marketers could do was “spray and pray” their message reached all those who needed it. Finding consumers with specific medical concerns was a key challenge, especially …
Building Trust: 4 Challenges Healthcare Organizations Face
Reality TV challenge shows like the Amazing Race put a huge emphasis on trust between co-contestants, but the end is usually worth the means. It’s the same in the healthcare …
IoT in the Healthcare Industry: What’s Changing?
Carpe diem, or “seize the day” was likely not an expression coined with the Internet of Things (IoT) in mind. And yet, that’s exactly what’s happening in the healthcare industry. …
4 Big Healthcare Marketing Trends to Watch
A wise man (or woman) once said: “We can’t control what happens, but we can control how we respond to it.” That’s never been truer for healthcare, which wouldn’t need …
How Are You Building Your Physician Referral Marketing Efforts?
It’s a fallacy that physician referrals come via the golf club and lunchroom connections. That might have been par for the course in decades past, but now referrals are gained …
4 Things You Can Learn From Facebook Analytics
“In these days of cool reflection,” sang Freddie Mercury in Queen’s 1995 hit Heaven for Everyone. Back then, he had no idea how relevant the concept of reflection would become …
How Loyal is Your Audience? 3 Tips to Engage and Keep Healthcare Consumers
It’s not what you do that counts, but how you do it. Since 2013, healthcare providers have been required to reduce readmission rates through improved health of their patients. A …