These days, healthcare patients are more empowered than ever. Increased competition in the marketplace, new industry standards that are centered on patient satisfaction, and the wealth of online resources available …
Building a Cohesive, Multi-Platform Healthcare Marketing Strategy
Silos are for farming – not for marketing. The key to successful healthcare marketing is to eliminate “siloed” communications and develop a strategy that incorporates multiple platforms, while creating a …
Geomarketing for the Healthcare Industry: Its Potential and Pitfalls
If you remember sitting in school thinking geography was unlikely to benefit your career, you’re not alone. But the ability to locate people based on data has become a cornerstone …
Data is the New Creative: The Marriage of Big Data and Healthcare Marketing
Just like love and marriage, big data and marketing go together like the proverbial horse and carriage. Nowhere is data more lucrative than in the healthcare industry, where analytics and …
The Rise of the Chatbot: What You Need to Know
Like the Phoenix, the chatbot rose a couple of years ago from the ashes of Google’s war on popups. Long before the frames that appear five seconds after you land …
What is Your Brand Experience? How to Shine in Healthcare Marketing
The winds of change are blowing through healthcare like a proverbial tropical storm, as patients increasingly play a larger role in managing their health. The effect on marketing has been …
Hitting the Right Note in Your Community
It’s the dawning of the age of Aquarius healthcare consumerism, and individuals these days take a far more active role in their healthcare decisions. Just as they do when they’re …
The Use of Predictive Analytics in Healthcare Marketing
Remember the classic skateboard chase in the iconic 1985 film Back to the Future, in which Marty invented a homemade skateboard in 1955 by stealing a soapbox scooter to outrun …
Wellness Marketing: Staying on Top of Current Trends
The public interest is growing in taking control of their health and wellness, and we expect the upward trend to spike as technological and scientific advances continue to develop. Research …
How Artificial Intelligence is Changing the Landscape of Healthcare Marketing
Artificial intelligence (AI) is everywhere—yes, literally—and much of the time we don’t even realize it. That includes the way it’s making major inroads into the marketing landscape. The healthcare industry …