Like the Phoenix, the chatbot rose a couple of years ago from the ashes of Google’s war on popups. Long before the frames that appear five seconds after you land …
What is Your Brand Experience? How to Shine in Healthcare Marketing
The winds of change are blowing through healthcare like a proverbial tropical storm, as patients increasingly play a larger role in managing their health. The effect on marketing has been …
Hitting the Right Note in Your Community
It’s the dawning of the age of Aquarius healthcare consumerism, and individuals these days take a far more active role in their healthcare decisions. Just as they do when they’re …
The Use of Predictive Analytics in Healthcare Marketing
Remember the classic skateboard chase in the iconic 1985 film Back to the Future, in which Marty invented a homemade skateboard in 1955 by stealing a soapbox scooter to outrun …
Wellness Marketing: Staying on Top of Current Trends
The public interest is growing in taking control of their health and wellness, and we expect the upward trend to spike as technological and scientific advances continue to develop. Research …
How Artificial Intelligence is Changing the Landscape of Healthcare Marketing
Artificial intelligence (AI) is everywhere—yes, literally—and much of the time we don’t even realize it. That includes the way it’s making major inroads into the marketing landscape. The healthcare industry …
What Is Programmatic Advertising?
Until recently, all healthcare marketers could do was “spray and pray” their message reached all those who needed it. Finding consumers with specific medical concerns was a key challenge, especially …
Building Trust: 4 Challenges Healthcare Organizations Face
Reality TV challenge shows like the Amazing Race put a huge emphasis on trust between co-contestants, but the end is usually worth the means. It’s the same in the healthcare …
IoT in the Healthcare Industry: What’s Changing?
Carpe diem, or “seize the day” was likely not an expression coined with the Internet of Things (IoT) in mind. And yet, that’s exactly what’s happening in the healthcare industry. …
4 Big Healthcare Marketing Trends to Watch
A wise man (or woman) once said: “We can’t control what happens, but we can control how we respond to it.” That’s never been truer for healthcare, which wouldn’t need …