If the natural law of the universe dictates everything is destined to rise and fall, it seems telemedicine hasn’t received the memo yet. The industry has been growing rapidly since …
Cloud Computing and Healthcare Security: 4 Things to Track
As cloud computing becomes the storage option of choice for the healthcare industry, the issue of security is an increasing concern for institutions. With an average of nearly 32,000 intrusion …
Differentiating the Customer Experience: What Makes You Stand Out?
Do you dare to be different? In a world where healthcare companies all jostle to be No. 1, it can be challenging to provide a unique customer experience that differentiates …
Building Trust: What to Do Before Launching a New Healthcare Service Campaign
“Trust takes years to build, seconds to break, and forever to repair,” reads a well-known proverb. Given that few healthcare companies have forever in which to fix things, it’s best …
Understanding How Search Works (and How to Improve Your Rankings)
These days, marketing is all about getting found. Unless you can increase the visibility of your healthcare organization, you won’t attract visitors and vice versa. Everything depends on your ability …
4 Things You Must Know About Personalized Marketing in Healthcare
Few things are as personal to individuals as their own health. That means if you really want to reach healthcare consumers with relevant information, then your marketing needs to be …
Healthcare Marketing Hacks: How to Increase Physician Engagement
These days, healthcare patients are more empowered than ever. Increased competition in the marketplace, new industry standards that are centered on patient satisfaction, and the wealth of online resources available …
Building a Cohesive, Multi-Platform Healthcare Marketing Strategy
Silos are for farming – not for marketing. The key to successful healthcare marketing is to eliminate “siloed” communications and develop a strategy that incorporates multiple platforms, while creating a …
Geomarketing for the Healthcare Industry: Its Potential and Pitfalls
If you remember sitting in school thinking geography was unlikely to benefit your career, you’re not alone. But the ability to locate people based on data has become a cornerstone …
Data is the New Creative: The Marriage of Big Data and Healthcare Marketing
Just like love and marriage, big data and marketing go together like the proverbial horse and carriage. Nowhere is data more lucrative than in the healthcare industry, where analytics and …