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      • South Nassau’s Truth in Medicine
      • Tenet Florida Physician Services
      • UCHealth Integrated Network
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  • about
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Healthcare Marketing

Tips for Building an Effective Multi-Channel Ad Campaign

Amanda Herriman, Marketing Manager Digital Marketing, Healthcare Marketing, Traditional Media (TV & Radio) June 7, 2019

Marketing channels come in a range of shapes and sizes, and you might feel like the proverbial kid in the candy store with so many options to choose from. Here’s …

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The Concept of Pillar Pages and The Impact on Your Traffic

Meg DeLeon, Account Director Blogging, Content, Healthcare Marketing May 24, 2019

We constantly put our collective ears to the ground to stay up-to-date with healthcare marketing trends. The concept of pillar pages is worth exploring. It’s not really new, but the way …

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social_media

Effective Healthcare Marketing on Social Media

Amanda Herriman, Marketing Manager Digital Marketing, Healthcare Marketing, Social Media May 10, 2019

Nope, it’s not fake news: The role of social media in healthcare marketing is growing, as users become more comfortable navigating the various platforms. Statistics show part of the reason is 53 …

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brand_awareness

What Brand Awareness Efforts Can Really Make a Difference?

Meg DeLeon, Account Director Branding, Healthcare Marketing April 26, 2019

Urban legend has it that Coca-Cola once stopped advertising for a period, and in spite of its fame and size, was quickly impacted by lower customer awareness. Building brand awareness …

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telehealth

The Rise of Telemedicine in Healthcare: What Does the Future Hold?

Amanda Herriman, Marketing Manager Digital Marketing, Healthcare Marketing April 19, 2019

If the natural law of the universe dictates everything is destined to rise and fall, it seems telemedicine hasn’t received the memo yet. The industry has been growing rapidly since …

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Cloud Computing and Healthcare Security: 4 Things to Track

Cloud Computing and Healthcare Security: 4 Things to Track

Amanda Herriman, Marketing Manager Healthcare Marketing April 5, 2019

As cloud computing becomes the storage option of choice for the healthcare industry, the issue of security is an increasing concern for institutions. With an average of nearly 32,000 intrusion …

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Differentiating the Customer Experience: What Makes You Stand Out?

Differentiating the Customer Experience: What Makes You Stand Out?

Meg DeLeon, Account Director Healthcare Marketing March 29, 2019

Do you dare to be different? In a world where healthcare companies all jostle to be No. 1, it can be challenging to provide a unique customer experience that differentiates …

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Building Trust: What to Do Before Launching a New Healthcare Service Campaign

Building Trust: What to Do Before Launching a New Healthcare Service Campaign

Amanda Herriman, Marketing Manager Healthcare Marketing March 15, 2019

“Trust takes years to build, seconds to break, and forever to repair,” reads a well-known proverb. Given that few healthcare companies have forever in which to fix things, it’s best …

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Understanding How Search Works

Understanding How Search Works (and How to Improve Your Rankings)

Meg DeLeon, Account Director Digital Marketing, Healthcare Marketing March 8, 2019

These days, marketing is all about getting found. Unless you can increase the visibility of your healthcare organization, you won’t attract visitors and vice versa. Everything depends on your ability …

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Personalized Marketing in Healthcare

4 Things You Must Know About Personalized Marketing in Healthcare

Amanda Herriman, Marketing Manager Healthcare Marketing February 22, 2019

Few things are as personal to individuals as their own health. That means if you really want to reach healthcare consumers with relevant information, then your marketing needs to be …

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