If you work for a health system, you’re no doubt scrambling to deal with the COVID-19 pandemic. You’ve turned everything upside down, operationally and in every other possible way. No …
Tips for Building an Effective Multi-Channel Ad Campaign
Marketing channels come in a range of shapes and sizes, and you might feel like the proverbial kid in the candy store with so many options to choose from. Here’s …
The Concept of Pillar Pages and The Impact on Your Traffic
We constantly put our collective ears to the ground to stay up-to-date with healthcare marketing trends. The concept of pillar pages is worth exploring. It’s not really new, but the way …
Effective Healthcare Marketing on Social Media
Nope, it’s not fake news: The role of social media in healthcare marketing is growing, as users become more comfortable navigating the various platforms. Statistics show part of the reason is 53 …
What Brand Awareness Efforts Can Really Make a Difference?
Urban legend has it that Coca-Cola once stopped advertising for a period, and in spite of its fame and size, was quickly impacted by lower customer awareness. Building brand awareness …
The Rise of Telemedicine in Healthcare: What Does the Future Hold?
If the natural law of the universe dictates everything is destined to rise and fall, it seems telemedicine hasn’t received the memo yet. The industry has been growing rapidly since …
Cloud Computing and Healthcare Security: 4 Things to Track
As cloud computing becomes the storage option of choice for the healthcare industry, the issue of security is an increasing concern for institutions. With an average of nearly 32,000 intrusion …
Differentiating the Customer Experience: What Makes You Stand Out?
Do you dare to be different? In a world where healthcare companies all jostle to be No. 1, it can be challenging to provide a unique customer experience that differentiates …
Building Trust: What to Do Before Launching a New Healthcare Service Campaign
“Trust takes years to build, seconds to break, and forever to repair,” reads a well-known proverb. Given that few healthcare companies have forever in which to fix things, it’s best …
Understanding How Search Works (and How to Improve Your Rankings)
These days, marketing is all about getting found. Unless you can increase the visibility of your healthcare organization, you won’t attract visitors and vice versa. Everything depends on your ability …