Social media is everywhere, and you should be, too. Leveraging the power of social media can help your content – and your organization – go viral. But is your content …
Building the Right Online Reputation for Your Healthcare Organization
Johnny Depp has worked hard to develop his “bad boy” reputation. But what works in Hollywood doesn’t have quite the same punch in business, and especially not in healthcare. With …
How to Make Online Surveys More Compelling
Surveys can provide vital insights about your audience. There’s just one problem: getting people to fill them out. Surveys require that someone take the time to fill them out honestly …
3 Ways to Increase Your Social Media Reach Instantly
As marketers, it’s easy to get focused on metrics that seem a lot more important than they really are. In this case, we’re talking about likes. Whether you’re managing a …
Going Viral: A How-To Guide
The fact is that every marketer hopes that his or her next campaign goes viral. For some companies, all it takes is for one piece of content to go viral …
Do I Need to Be on _______?: A Social Media Guide
Every day, another social media service or platform pops up. “Great, now I need to produce new content for a new channel,” you might be telling yourself. Here’s what you …
Digital Healthcare Ads: Increasing Your Engagement
With consumers getting bombarded with content all day long, the barrier to entry for digital healthcare ads is high. If your creative does manage to cut through the noise, it …
Likes, Fans and Followers: 5 Ways to Create a Winning Facebook Page for Your Hospital
If the ultimate goal of your social media efforts is to drive more traffic through your doors, there’s no better way to do it than with a well-thought-out Facebook strategy. …
How’s Your LinkedIn Company Page Coming?
LinkedIn is the world’s largest professional network. You already know that. More than 433 million people use it to connect — whether it’s finding a job, finding new prospects or …
Content Distribution: The Keys to Maximizing Your Organization’s Reach
If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just …