transition_to_digital

Transitioning from Print to Digital

Meg DeLeon, Account Director Digital Marketing

Healthcare marketing has gone through multiple iterations since the early days when physicians hung a sign outside their premises. This was followed by the print marketing era, which lasted around …

3 Ways to Write for Your Audience

Geoffrey Anderson, Editor Content

Healthcare is a tricky subject to write about. Whether you’re writing a blog, a landing page, an ad or some other piece of content, it’s important to keep your audience …