Prospecting is both an art and a science, and a tool like LinkedIn’s Sales Navigator is a huge help when it comes to finding potential clients. To use it effectively, …
Big Data and Security: 5 Things You Need to Know
Currently, big data is one of the most sought-after commodities in the marketing ecosystem. Layered data and predictive analytics enable companies to “connect the dots” and identify what their customers …
4 Big Healthcare Marketing Trends to Watch
A wise man (or woman) once said: “We can’t control what happens, but we can control how we respond to it.” That’s never been truer for healthcare, which wouldn’t need …
Blogging 101: Why Formatting Matters
When it comes to marketing, there’s been a trend toward using video and images instead of words. It’s a lot easier to get your message across in 30 seconds of …
How Are You Building Your Physician Referral Marketing Efforts?
It’s a fallacy that physician referrals come via the golf club and lunchroom connections. That might have been par for the course in decades past, but now referrals are gained …
4 Things You Can Learn From Facebook Analytics
“In these days of cool reflection,” sang Freddie Mercury in Queen’s 1995 hit Heaven for Everyone. Back then, he had no idea how relevant the concept of reflection would become …
3 Tips for Increasing Your Email Subscriber List
There’s a good reason that emails are a popular form of marketing: They work. Because people have to actively subscribe to your list, the odds of your emails effecting a …
How Loyal is Your Audience? 3 Tips to Engage and Keep Healthcare Consumers
It’s not what you do that counts, but how you do it. Since 2013, healthcare providers have been required to reduce readmission rates through improved health of their patients. A …
Are You Looking at the Right Metrics in Your Healthcare Marketing Campaigns?
Are you being blinded by the light of your healthcare marketing campaign results, without really examining the metrics? Tracking specific factors tells you exactly what’s working and what isn’t. Here …
Building Value: A Key to Marketing Effectively to Healthcare Patients
To market effectively to healthcare patients, it’s important for your company to build brand value. Unless clients perceive the product or service you offer as being trustworthy and offering a …