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      • AvMed
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      • Richmond University Medical Center
      • South Georgia Medical Center
      • South Nassau’s Truth in Medicine
      • Tenet Florida Physician Services
      • UCHealth Integrated Network
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  • about
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Impressions

Increase-Physician-Engagement

Healthcare Marketing Hacks: How to Increase Physician Engagement

Meg DeLeon, Account Director Healthcare Marketing February 8, 2019

These days, healthcare patients are more empowered than ever. Increased competition in the marketplace, new industry standards that are centered on patient satisfaction, and the wealth of online resources available …

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Multi-Platform Healthcare Marketing Strategy

Building a Cohesive, Multi-Platform Healthcare Marketing Strategy

Amanda Herriman, Marketing Manager Healthcare Marketing February 1, 2019

Silos are for farming – not for marketing. The key to successful healthcare marketing is to eliminate “siloed” communications and develop a strategy that incorporates multiple platforms, while creating a …

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Multi-Platform Healthcare Marketing Strategy
Branding

Branding Matters: Don’t Just Focus on Conversion Campaigns

Amanda Herriman, Marketing Manager Digital Marketing February 1, 2019

The war between marketing and sales has been fought in the trenches since the beginning of business, or at least, the beginning as we know it. In healthcare marketing, branding …

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Brand Building
Healthcare Marketing

Geomarketing for the Healthcare Industry: Its Potential and Pitfalls

Meg DeLeon, Account Director Healthcare Marketing January 21, 2019

If you remember sitting in school thinking geography was unlikely to benefit your career, you’re not alone. But the ability to locate people based on data has become a cornerstone …

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Content Audit

3 Tips for an Effective Content Audit

Geoffrey Anderson, Editor Content, Social Media January 15, 2019

If your healthcare organization has been around for a while, it’s likely that you’ve accumulated a wealth of content during that time. Is it worth having all that content around? …

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Reputation Management and the Age of the Consumer

Reputation Management and the Age of the Consumer

Amanda Herriman, Marketing Manager Branding January 2, 2019

“Reputation Management and the Age of the Consumer” might sound a little like Harry Potter and the Goblet of Fire, but there’s nothing magical about the damage your healthcare organization …

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Digital Marketing

Understanding the Audience-Based Approach

Meg DeLeon, Account Director Digital Marketing December 21, 2018

Everyone hates a narcissist—you know, those people whose sole purpose in life is to promote “me, myself, and I” every chance they get. Believe it or not, this applies in …

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big data in healthcare marketing

Data is the New Creative: The Marriage of Big Data and Healthcare Marketing

Amanda Herriman, Marketing Manager Healthcare Marketing December 14, 2018

Just like love and marriage, big data and marketing go together like the proverbial horse and carriage. Nowhere is data more lucrative than in the healthcare industry, where analytics and …

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big datahealthcare marketing
healthcare marketing

Segmentation: Hitting the Right Consumer at the Right Time

Amanda Herriman, Marketing Manager Digital Marketing December 7, 2018

There’s currently lots of buzz in the marketing environment about connecting with the “right customer, at the right time, using the right channels.” It’s called segmenting the audience, and it …

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Make Your Content More Shareable

Make Your Content More Shareable

Geoffrey Anderson, Editor Content, Social Media November 30, 2018

Social media is everywhere, and you should be, too. Leveraging the power of social media can help your content – and your organization – go viral. But is your content …

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