If your organization is only using traditional media like radio and television, it’s time to get out of the Stone Age. Although there’s still a place for these tried-and-true methods, …
Focus Keyword: Creating Effective Blogs to Maximize ROI
Content is king, but the path to the throne requires proper planning. If you don’t have effective blog content, you’re wasting valuable marketing resources. Because your blog is a direct …
4 Easy Ways to Optimize Your Facebook Ads
As one of the top advertising platforms for B2C marketing, Facebook ads are an attractive buy for digital marketers. Their potential reach and low costs are just a few of …
Algorithms: Changing the Face of Healthcare Marketing
Another day. Another algorithm. In the marketing realm, an algorithm can mean the difference between someone seeing your content or someone seeing your competition’s content. Google, Facebook and other companies …
“Read This Article Now” 5 Signs of a Blockbuster Call to Action
Calls to action are all about creating, well … action. As you walk prospective patients down the path of conversion, your call to action (CTA) should actively tell them what …
Digital Marketing vs. Traditional Marketing: The Constant Battle
Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of …
The “Googlization” of the Healthcare Consumer: 3 Things Digital Marketers Should Know
Something interesting happened to the Internet when we weren’t looking. It moved from being the repository of cat videos and daily deals to become the go-to source for healthcare information. …
Marketing Optimization: Why “Once-and-Done” Doesn’t Work
High-converting lead generation is the Holy Grail of healthcare marketing. Tons of time, energy and marketing budget goes into finding qualified prospects to fill those beds and procedure slots. Yet, …
Stop Failing at Photo Selection
Did you notice the woman in the photo above? Probably not. Take another look. It’s very unlikely you’ve met her. But she looks familiar, right? If you’ve ever seen a …
Negative Keywords: Your Search Marketing Trump Card
In today’s digital marketing world, everything revolves around keywords and “getting found.” Search engines run the Internet, making it all the more important to show up in search results. There …
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