Healthcare Marketing Strategy

Beyond “Clean, Convenient and Compassionate” Breaking Through the Bland in Healthcare Marketing

Amanda Herriman, Marketing Manager Content, Healthcare Marketing

There. Did you hear it? That low, dull hum coming from the healthcare industry. It’s the “me-too murmur” of countless healthcare marketers all saying the same thing: “Our hospital/practice/facility is …

Millennial Speak- Reaching the Next Generation of Healthcare Consumers

Millennial Speak: Reaching the Next Generation of Healthcare Consumers

Nadine Baarstad, Director of Client Development Digital Marketing, Healthcare Marketing

He’s been called the first millennial CEO. And Mark Zuckerberg and his twenty- and thirty-something cohorts may very well be the next big thing in healthcare. The new boom in …