A New Way of Fighting Childhood Obesity – Through Social Media

Micheal Sherman, Digital Marketing Specialist Digital Media, Social Media

Many studies now suggest that there is a much greater success rate in battling childhood obesity beyond traditional methods – such increased parental involvement and more interaction with counselors – and using online intervention and exposure.

Social Media, Smartphones and Sandy

Micheal Sherman, Digital Marketing Specialist Digital Media, Social Media

Social media, accessible via mobile devices, was able to provide vital information during and after Superstorm Sandy. Twitter, for example, provided free promoted crisis tweets from FEMA and the Red Cross that stayed on the top of all Twitter feeds for easy reference. Twitter published a blog post hours before the storm with a list of recommended Twitter handles – elected officials, news sources, power companies – to follow for real-time Sandy-related information.

Cancer Treatment Eased With the Use of an App

Micheal Sherman, Digital Marketing Specialist Digital Media, Mobile

To effectively manage pain, doctors rely on the patients to communicate how they are feeling. But for kids who are going through cancer treatment, keeping a detailed paper-based pain diary can be hard. But now a new iOS app has made an overwhelming task easy and fun.