The Googlization- Dr Google

The “Googlization” of the Healthcare Consumer: 3 Things Digital Marketers Should Know

Amanda Herriman, Marketing Manager Digital Marketing, Healthcare Marketing, Search Engine Optimization (SEO)

Something interesting happened to the Internet when we weren’t looking. It moved from being the repository of cat videos and daily deals to become the go-to source for healthcare information. …

Healthcare Marketing Strategy

Beyond “Clean, Convenient and Compassionate” Breaking Through the Bland in Healthcare Marketing

Amanda Herriman, Marketing Manager Content, Healthcare Marketing

There. Did you hear it? That low, dull hum coming from the healthcare industry. It’s the “me-too murmur” of countless healthcare marketers all saying the same thing: “Our hospital/practice/facility is …