If you work for a health system, you’re no doubt scrambling to deal with the COVID-19 pandemic. You’ve turned everything upside down, operationally and in every other possible way. No …
Data is the New Creative: The Marriage of Big Data and Healthcare Marketing
Just like love and marriage, big data and marketing go together like the proverbial horse and carriage. Nowhere is data more lucrative than in the healthcare industry, where analytics and …
Hitting the Right Note in Your Community
It’s the dawning of the age of Aquarius healthcare consumerism, and individuals these days take a far more active role in their healthcare decisions. Just as they do when they’re …
Idea Generation: 4 Quick Tips
Every award-winning ad or marketing campaign you’ve ever come across started the same way: as an idea. For larger healthcare organizations, throwing money at a think tank and other idea …
Humor in Healthcare: Add Color to Your Marketing Strategy
When you think of healthcare, the last thing that usually comes to mind is “fun.” It’s a serious matter, and the countless healthcare ads you see on TV and other …
Is Your AE Showing You the Love? 6 Surefire Ways to Tell
Actually, sometimes it’s tough love. As an account director at an award-winning healthcare marketing agency, I dish out plenty of it. I’m the one who tells creative that the edgy …
Six-Word Stories: Keys to Success
Which is easier to write well? A novel, or a haiku? You might think a haiku would be easier since it’s shorter. I’d argue the opposite. It’s actually much more …
Succeed with Seniors, Online
Recognize Bruce and Esther (shown above)? Their befuddlement with technology in 2011 made them, ironically, “internet famous” – with more than 12 million views on YouTube. They personified the frustration …
The Power of Words and Pictures: 5 Rules for Health Literate Design
You’ve heard the phrase, “A picture is worth a thousand words.” Jerry Siegel might disagree. You’ve probably never heard of Jerry, but you’ve heard of Superman. Everybody has. You probably …
Marketing Personas: 3 Ways to Make Sure Your Content Connects
All the really cool marketers are using them. They’re taking their cue from that oldest of marketing maxims: “Know your audience.” After all, the more we know about a prospective …