Healthcare Marketing Personas

Marketing Personas: 3 Ways to Make Sure Your Content Connects

Nadine Baarstad, Director of Client Development Content, Healthcare Marketing

All the really cool marketers are using them. They’re taking their cue from that oldest of marketing maxims: “Know your audience.” After all, the more we know about a prospective …

Healthcare Marketing Strategy

Beyond “Clean, Convenient and Compassionate” Breaking Through the Bland in Healthcare Marketing

Amanda Herriman, Marketing Manager Content, Healthcare Marketing

There. Did you hear it? That low, dull hum coming from the healthcare industry. It’s the “me-too murmur” of countless healthcare marketers all saying the same thing: “Our hospital/practice/facility is …