If you’ve ever been to the midway at a state fair, you’ve heard the cry. “EVERYONE’S A WINNER!” When I look at hospital marketing, I often hear that in my …
The world of healthcare moves at a very fast pace, especially in a hospital emergency room. You have physicians and other medical staff working around the clock saving lives. Why …
Your hospital’s blog is a powerful tool. Updating blog content on a regular basis can provide your hospital with a number of benefits, including brand building and awareness, it can …
When first responders arrive at the scene, they will be able to scan the QR code on a patient’s phone or ID card and get information that’s been registered in advance.
Every day, we share so much data about our lives on Facebook and other social networks. It shouldn’t be a surprise to consider that people who suffer from emotional distress might also use the networks to leave clues about their situations and even hint about being suicidal.
With the new year in full swing, a new look for your website may be in order. But when you consider a revamp for your website, consider including patient testimonials and reviews in the website design.
Most people believe what their peers say online about other businesses. According to a Nielsen survey, about 70 percent of consumers “completely” or “somewhat” trust consumer opinions posted online. That makes it the second most-trusted form of advertising, only behind direct recommendations from friends and family.
Direct mail in healthcare can still be a beneficial medium, according to a recent study directed towards patients at the Heartland International Health Center (HIHC), which provides primary care to low-income, uninsured people.
Just like any other local business, a community hospital targets people in a local area. But if you’re in an area with a lot of competition, the difference between a potential patient visiting your hospital or your competition can come down to local directory optimization.
Mobile phones have changed the way many of us conduct our daily activities. We use them for everything from banking to social networking to playing Words with Friends. An estimated 280 million mobile phones are in use. Does your hospital have a mobile-friendly version of your website?