Get a Lung Transplant with the Help of Twitter (and Justin Bieber)

Micheal Sherman, Digital Marketing Specialist Digital Media, Healthcare Marketing, Social Media

Helene Campbell, a young woman in Canada, suffers from idiopathic pulmonary fibrosis and needed a lung transplant. So she sent Justin Bieber a single tweet that read, “Hey @justinbieber! I BELIEB you should use that Canadian voice of yours and save lives like mine #beanorgandonor #giveblood.”