Does Anyone Even Understand What’s on Your Hospital Website?

Micheal Sherman, Digital Marketing Specialist Digital Marketing, Digital Media, Healthcare Marketing

According to a recent study, the information on 95 percent of prostate cancer websites is over the heads of their readers. Of 62 websites surveyed, only three had treatment information written below a ninth grade reading level, the study said. Sites aimed for the reading level of a high school senior are far beyond the reading skills of many Americans.