Every day, another social media service or platform pops up. “Great, now I need to produce new content for a new channel,” you might be telling yourself. Here’s what you …
Advertising Industry Headlines
Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now. How the role of the CMO is changing (MarketingProfs) According …
How to Make Your Blogs Go Viral
The internet produces a ton of content. Whether it’s unique text, images or video, content is being passed around the web quicker than we can blink. But what makes some …
How to Handle Social Media Criticism
In today’s digital world, everyone has a voice and everyone has an opinion. While some of your social media followers may praise or thank you for the services you provide, …
Social Media Strategy: A Must in Healthcare Marketing
Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to your success. Yet …
Why Hospitals Need Social Remarketing
Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at …
5 Things Your Blog Should Always Include
Your website’s blog is one of the most important items on your website. Unlike the rest of your site that probably stays static, your blog is dynamic and always tells …
Maximize Your Facility’s Marketing Efforts With Pinterest
Pinterest is a growing social network. With over 72 million users – 47 million in the U.S. alone – this photo-sharing social network shouldn’t be ignored by any business, including …
The Secrets to Expanding Your Organic Reach on Facebook
Does your healthcare facility have over 20,000 fans, but your posts only reach about 23 of them? If the answer is yes, you aren’t alone. With Facebook’s new algorithm, organic …
Using Social Media to Promote Your Events
Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get …