Healthcare Marketing Personas

Marketing Personas: 3 Ways to Make Sure Your Content Connects

Nadine Baarstad, Director of Client Development Content, Healthcare Marketing

All the really cool marketers are using them. They’re taking their cue from that oldest of marketing maxims: “Know your audience.” After all, the more we know about a prospective …

Stay Focused, Grasshopper

Marketing Strategy: Stay Focused, Grasshopper

Nadine Baarstad, Director of Client Development Healthcare Marketing

Developing a successful marketing strategy Let’s face it. Healthcare marketing has become complicated. Very complicated. With so many competing pressures, it’s easy to get off track. Consider this conversation — …