Webinar: Do Hospital Awards Drive Consumer Decisions?
2018 National Consumer Survey: Value of Hospital Awards Results
Take an eye-opening look at what healthcare consumers really think of hospital quality awards and how these rankings drive their healthcare decisions.
During this engaging discussion, you’ll take a deep dive into data from the 2018 National Healthcare Consumer Survey.
Join us for a 40-minute presentation that will provide actionable insights to polish your brand and drive patient volume.
- Which award programs have the best marketing payback, and how to use them to support consumers’ care decisions
- Which regions and demographic groups respond most favorably to hospital awards
- How quality awards inform how patients select their outpatient, emergency and specialty care providers
- How to maximize ad dollars by promoting your awards to the right audience in the right channel
- How the right messaging can ensure that your marketing efforts inspire action
Craig Fairfield, MBA