20 Ways to Optimize Your LinkedIn Presence

20 WAYS TO OPTIMIZE YOUR LINKEDIN PRESENCE

One of the most powerful tools in your marketing arsenal is a LinkedIn profile. The social networking site for professionals boasts 300+ million users worldwide, so it’s a no-brainer to create an account for yourself and your organization.

But if you’re just filling in the blanks on a profile and waiting for the connections to come, you’re in for a rude awakening. Optimizing your account can help you better reach potential clients, resources and even employees.

In this white paper, you’ll discover 20 ways to beef up your LinkedIn efforts, including:

  • Joining relevant groups and building relationships
  • Maximizing visibility of your public profile(s)
  • Getting better recommendations from past and current co-workers
  • Tagging people in your network to create conversations

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