DON’T LEAVE MONEY ON THE TABLE
A Data-Driven Approach to Delivering Targeted Content to the Right Audiences Across the Right Channels
Identifying the target audience’s wants and needs is paramount for any healthcare marketing campaign, but it’s a lot more complex than creating client personas and assuming you know what will resonate with them. The days are long gone when boilerplate psychology and biased opinions were core drivers of marketing strategies.
Instead, the digital revolution has given us access to a prodigious quantity of behavioral consumer data, which enables marketers to develop targeted, data-driven marketing campaigns. This adds up to a dynamic shift from a “channel-based approach” to an “audience-based” approach.
IN THIS WHITE PAPER, YOU’LL LEARN WHAT A DATA-CENTRIC MARKETING STRATEGY IS, AND HOW IT ENABLES HEALTHCARE COMPANIES TO:
- Identify the precise target audience parameters for optimal ad performance
- Determine the right channels to use to deliver the right message to the right audience at the right time
- Use predictive modeling to develop a successful go-to-market plan
- Understand the importance of creating performance forecasts prior to launching