THE NEW ROLE OF HEALTHCARE MARKETING IN PROMOTING POPULATION HEALTH
It’s no secret that the Affordable Care Act has had a tremendous impact on health care in the United States. This is especially true in population health, where the stakes are higher than ever. Because of increased legislation, providers have the responsibility of delivering high-quality and measurable care to whole populations.
The task may seem daunting, but with great responsibility comes great power. This renewed emphasis on population health presents a unique opportunity to providers: the chance to effect healthy habits, reduce disease prevalence and lower healthcare spending significantly.
In this white paper, you’ll learn:
- How to close the healthcare knowledge gap in consumers
- How reimbursement has changed in a post-ACA world
- How healthcare marketing is evolving to manage population health