The New Role of Healthcare Marketingin Promoting Population Health

PREDICTIVE MARKETING: A SMART INVESTMENT

In an industry as competitive as healthcare, every dollar counts when it comes to marketing. With the amount of money that bigger organizations throw at television ads and other powerful media placements, the battle for patients has turned into a spending game.

Whether you’re a large organization that wants to outsmart – rather than outspend – the competition or you’re a small organization that doesn’t have the means to launch a full-fledged ad effort, there’s one marketing resource that can help: predictive marketing.

In this white paper, we’ll show you the power of data and how to use it to craft cost-effective campaigns that inspire your prospects and clients. We’ll also highlight different data sources, testing tools and other tricks that organizations of any size can use to improve their marketing. Finally, we’ll look at what it takes to roll out a campaign by using one of our own campaigns as a reference.

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