RULES OF ENGAGEMENT: HOSPITALS, TWITTER AND POTENTIAL PATIENTS
With over 100 million active daily users, Twitter is a powerful tool for any marketer. The social media platform, known for its 140-character limit, lets you broadcast messages easily to audiences anywhere at any time.
But because of its character constraints, Twitter forces organizations to create carefully crafted communications to reach prospects – and that task can prove daunting.
That’s where we come in: This white paper will show you how to maximize ROI on your facility’s Twitter efforts. We look at the different ways you can use the platform to make your facility shine in the Twitterverse, including these:
- Monitoring patient feedback
- Connecting with influencers
- “Live tweeting” hospital events
- Developing profiles for service lines