The New Role of Healthcare Marketingin Promoting Population Health

YOUR 2017 HEALTHCARE MARKETING TOOLBOX: HEALTHCARE TOOLS AND TACTICS EVERY MARKETER NEEDS

WITH ONE IN 20 GOOGLE SEARCHES NOW HEALTHCARE RELATED (SOURCE: GALLUP), HEALTHCARE ORGANIZATIONS HAVE AN INCREASING NUMBER OF OPPORTUNITIES TO CONNECT WITH ONLINE AUDIENCES.

There’s one big problem, though: How does your company stand out in such a crowded marketplace? Indeed, consumers are bombarded with information left and right on their cellphones, tablets, televisions and radios, making it all the more difficult for a healthcare marketer to capture a prospect’s attention.

In this white paper, we’ll look at four essential parts of a digital marketing strategy and the different tools available to help you maximize return on investment. With this knowledge, your organization can allocate resources appropriately and refine your current strategy for success.

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