Baylor Health Care System hospitals compete with exceptional healthcare facilities in the same market. Baylor sought a hospital solution that would position them as leaders in innovative technology and humanize their brand.
Baylor Innovations is a research-driven, online and print magazine containing blended content, cutting-edge healthcare stories about Baylor treatments and services, and the latest in medical advances.
The magazine is emailed and mailed quarterly to targeted high-income households in the Dallas/Fort Worth market, thus reinforcing its name recognition and affirming its position as a premier national hospital.
Size doesn’t matter
Hospitals have complex marketing needs – regardless of size. Whether you’re managing a lone community facility or an expansive network of hospitals, all providers face the same hospital marketing challenge: getting their message across to diverse audiences.