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Case Study: Baylor Unversity Medical Center
» CHALLENGE

Baylor Health Care System hospitals compete with exceptional healthcare facilities in the same market. Baylor sought a hospital solution that would position them as leaders in innovative technology and humanize their brand.

» SOLUTION

Baylor Innovations is a research-driven, online and print magazine containing blended content, cutting-edge healthcare stories about Baylor treatments and services, and the latest in medical advances.

The magazine is emailed and mailed quarterly to targeted high-income households in the Dallas/Fort Worth market, thus reinforcing its name recognition and affirming its position as a premier national hospital.



Size doesn’t matter

Hospitals have complex marketing needs – regardless of size. Whether you’re managing a lone community facility or an expansive network of hospitals, all providers face the same hospital marketing challenge: getting their message across to diverse audiences.



Baylor ROI

HOSPITAL MARKETING

Intensive Market Research

Multichannel, Multicultural Strategy

Content Development & Distribution

Traditional & Digital Media Planning / Buying

Campaign Management & Analysis